Scientists Uncover Why Consumers Are Reluctant to Pay for Sugar-Free Products
Researchers at the HSE Institute for Cognitive Neuroscience have investigated how 'sugar-free' labelling affects consumers’ willingness to pay for such products. It was found that the label has little impact on the products’ appeal due to a trade-off between sweetness and healthiness: on the one hand, the label can deter consumers by implying an inferior taste, while on the other, it signals potential health benefits. The study findings have been published in Frontiers in Nutrition.
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‘The Most Valuable Skill I Gained at HSE Is the Ability to Think and Act Like an Entrepreneur’
Ihsannudin, from Indonesia, graduated from the GSB Master's Programme 'Electronic Business and Digital Innovations' in 2023. He is the CEO and founder of a tour operator specialising in travel from Indonesia to Russia. The company has organised more than 60 group tours, serving over 1,500 Indonesian travellers. In this interview with the HSE News Service, Ihsannudin shares his insights on building an international business, the importance of a competitive academic environment, and the knowledge and skills essential for becoming a successful entrepreneur.
Applications for Participation in XXVI April International Academic Conference Still Open
Applications can be submitted on the conference website until December 16, 2025. The programme has been developed around five research themes: Economics, Human Capital and Society, Instrumental Methods and Models, Foresight Research, and International Research. The heads of these areas have presented, in video format, the priority topics and sections for which they are expecting submissions.
Delegation from HSE University–St Petersburg Participates in First International Week at Leading University in Malaysia
Representatives of HSE University–St Petersburg were the only participants from Russia at the large-scale event, which gathered delegates from more than 20 countries at Universiti Malaya in Kuala Lumpur.
Business Education as a Driver of Cooperation between Russia and Thailand
A delegation from the HSE Graduate School of Business (GSB), consisting of Director Valery Katkalo and Deputy Director Ivan Prostakov, took part in the first Russian–Thai Investment Forum (RTIF), which was held on Phuket Island from November 26 to 28. The forum was organised by the Russian–Thai Business Council with the support of more than 30 partners.
‘Employers Know That HSE Graduates are Well-Prepared, Analytical, and Adaptable’
Warda Tariq, from Pakistan, completed her Master’s in Data Science at HSE University–Moscow in 2024. She is now undertaking a PhD at the Faculty of Computer Science while working remotely as an AI/ML developer. Warda spoke to the HSE News Service about blending theory and practice, what an HSE education provides apart from academic knowledge, and her advice for making the most of university.
From Mexico to Buenos Aires: HSE University–St Petersburg Enhances Cooperation with Leading Universities in Latin America
New mobility programmes, academic exchanges, and unexpected collaborations—these are the results of the HSE University–St Petersburg delegation's mission to Latin America. Read on to find out about the key agreements made.
HSE Students Among Top 10 Finalists of POC CTF
Five students from the HSE Tikhonov Moscow Institute of Electronics and Mathematics (MIEM HSE) have ranked among the top ten finalists of the major cybersecurity competition POC CTF. The final, held in Seoul (Republic of Korea), brought together 50 students and professionals representing leading global companies and universities in the field of cybersecurity.
IDLab: Fascinating Research, Tough Deadlines, and Academic Drive
The International Laboratory of Intangible-driven Economy (IDLab) was established at the HSE campus in Perm 11 years ago. Its expertise in data processing and analysis allows researchers to combine fundamental studies with applied projects, including the development of risk and cybersecurity models for Sber. The head of the laboratory, Professor Petr Parshakov, and Senior Research Fellow Professor Mariya Molodchik spoke to the HSE News Service about IDLab’s work.
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‘Everything I Do at Work Is Connected with What I Studied’
Anna Gonzales, a Peruvian graduate of the School of Innovation and Entrepreneurship at HSE University, completed her Master’s in International Business in 2024. Currently based in Moscow, she works remotely as Marketing Team Lead at Digital Tide, an international IT company. In this interview, Anna reflects on her academic journey at HSE University. From landing her first job as a student to advancing through roles in marketing and technology, Anna shares her insights on cross-cultural collaboration and the lasting value of her HSE education.